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That being said does your product make it easier to move databases over than DTS?
Yes. SQLyog's ODBC Import Tool is what you require.
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I have the scripts ready to build a mirror of the SQL Server database in MySQL, could I then use your product to move the data? Or would I be better off to have your product build the database from scratch during the import/migration procedure?
It depends. I think that SQLyog ODBC Import wizard will be a better option as the scripts might not be MySQL compatible. If you are sure that the scripts are indeed MySQL compatible then they are a better option.